NRF 2026

Venue & Location

January 11 - 13, 2026

Exhibitors

Around 40,000 professionals from over 100 countries are expected to attend NRF 2026: Retail’s Big Show, making it one of the largest gatherings in the global retail sector. Participants will include C-suite decision-makers, operations managers, and marketing professionals seeking new ways to improve retail performance.
The audience will represent both major global retailers and innovative startups, creating a dynamic mix of experience and fresh ideas.

Attendees

Jacob K. Javits Convention Center
New York City, NY - USA

Dates

At NRF 2026: Retail’s Big Show, more than 1,000 exhibitors will showcase the latest advancements shaping the retail industry. The exhibition will include major tech providers, AI and robotics innovators, and over 50 emerging companies featured in the Innovators Showcase. Visitors will also find specialized areas such as the Startup Hub and the Foodservice Innovation Zone, where brands present new solutions in digital retail, automation, and in-store technology, giving the event a strong focus on practical innovation and real-world applications.

Activities and Highlights

The new AI Stage will feature in-depth sessions on agentic AI, robotics, and emerging technologies shaping the retail sector.

The Innovators Showcase will highlight around 50 carefully selected companies presenting cutting-edge solutions in augmented reality, machine learning, and facial recognition.

The Foodservice Innovation Zone will display over 50 booths demonstrating new food-and-beverage concepts, from grab-and-go models to autonomous dining experiences.

Guided Retail Store Tours and curated Expo Tours will allow attendees to explore real-world applications of the latest retail technologies and innovations.

A full schedule of keynotes, panel discussions, and networking events will bring together industry leaders and emerging players to discuss business strategy, talent, and in-store innovation.

Statistics from Previous Shows

NRF 2025: Retail’s Big Show had over 40,000 attendees.

More than 6,200 brands were represented at the event.

Approximately 88% of attendees were involved in purchasing decisions.

Reasons to Exhibit

Exhibiting at NRF 2026 gives companies the chance to showcase their latest products and solutions directly to a global audience of retail decision-makers. It provides an opportunity to build valuable relationships, connect with potential clients, and strengthen brand visibility in a competitive market. Additionally, participating allows companies to stay ahead of industry trends by observing innovations from peers and gathering insights from thought leaders.

Keywords

Expo, Booth Design, Trade Show Services, trade show,