NY NOW Winter Market 2026

Venue & Location
February 1 - 3, 2026
Exhibitors
Attendance at NY NOW Winter Market 2026 is expected to include approximately 15,000–20,000 industry professionals, reflecting a more focused, curated buyer audience in recent editions of the show. Attendees represent a wide diversity of buyer types, including independent retailers, department stores, museum shops, galleries, and specialty stores from both the U.S. and international markets.
Attendees
Jacob K. Javits Convention Center
New York City, NY, USA
Dates
For NY NOW Winter Market 2026, exhibitors include brands from diverse categories like home décor, gifts, accessories, jewelry, beauty & wellness, fashion, baby & child products, and food & beverage. Organizers expect around 2,300+ exhibitors showcasing products to global retail buyers, with new additions from both established companies and creative makers across 35+ product categories.

Activities and Highlights
Educational Panels & Workshops – Talks and workshops on retail trends, merchandising, and brand growth.
Curated Market Zones – Sections like Incubator, Rising Artisans, Luxury Lifestyle, and International Pavilions.
Guided Tours – Expert-led tours highlighting trends and standout exhibitors.
On-Floor Activations – Live demos, maker showcases, and interactive experiences.
Co-Located Events & Networking – Specialty expos and networking opportunities for buyers and brands.
Statistics from Previous Shows
35,000 attendees from the U.S. and over 80 countries.
2,300+ exhibitors showcasing products.
400+ product categories represented.
Reasons to Exhibit
Exhibiting at NY NOW allows brands to showcase their products to a large, global audience of buyers and retailers. It helps businesses build relationships with key industry professionals and discover new sales opportunities. The fair also gives companies a chance to stay on top of trends and gain visibility in a competitive market.
Keywords
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