SHOT Show 2026
Venue & Location
January 20 - 23, 2026
Exhibitors
The 2026 SHOT Show is expected to attract over 55,000 attendees from more than 100 countries. The audience will include professionals from the shooting, hunting, and outdoor industries, as well as law enforcement and military personnel.
Additionally, more than 2,000 media representatives are anticipated to cover the event, highlighting its significance in the industry.
Attendees
The Venetian Expo & Caesars Forum
Las Vegas, NV - USA
Dates
For the 2026 SHOT Show, it’s estimated that there will be around 2,800 exhibitors representing shooting, hunting, outdoor, and law enforcement sectors.
The show floor is expected to cover over 800,000 net square feet across the Venetian Expo and Caesars Forum. Additionally, a large number of vendors will participate in the Supplier Showcase, offering products and services to manufacturers in the industry.
Activities and Highlights
Keynote Presentations by industry experts discussing upcoming trends in firearms, ammunition, and outdoor gear.
New Product Center featuring hundreds of 2026 product launches, including firearms, optics, and tactical equipment.
Law Enforcement and Military Pavilion Workshops, providing specialized training and updates on the latest industry standards.
Networking Events at the Venetian Expo and Caesars Forum for distributors, manufacturers, and retailers.
Live Product Demos and Shooting Simulations, giving attendees hands-on experience with the latest firearms and outdoor technologies.
Statistics from Previous Shows
Exhibitors: Over 2,850 exhibitors showcased products across the shooting, hunting, outdoor, law enforcement, and security sectors.
Exhibit Space: The event occupied more than 830,000 net square feet of exhibit space, spanning The Venetian Expo and Caesars Forum.
Attendance: The show attracted more than 54,000 industry professionals from all 50 U.S. states and over 119 countries.
Economic Impact: The SHOT Show typically brings more than $88 million in non-gambling revenue to the Las Vegas economy
Reasons to Exhibit
Exhibiting at SHOT Show 2026 gives companies direct access to a highly targeted audience of distributors, retailers, and law enforcement buyers.
The event provides a prime platform to launch new products and demonstrate innovations in firearms, outdoor gear, and tactical equipment. It also offers valuable networking opportunities, allowing brands to build relationships and secure business for the year ahead.
Keywords
Expo, Booth Design, Trade Show Services, trade show,